Connect 2 Marketing

Marketing Consultants with Proven Success

At Connect2Marketing, we pride ourselves on offering an objective and strategic approach to marketing. We are not a marketing services agency like a web design or graphic design firm; instead, we focus solely on building and executing comprehensive marketing strategies tailored to your business. Our deep experience allows us to deliver plans that are actionable, measurable, and above all, effective.

Whether you’re an SME looking to make your marketing plan work or a large corporation seeking to optimise your strategies, we have the experience and insight to help you achieve your goals. We cover everything from customer acquisition and brand building to pricing, sales channels, service, and promotion. Quite simply, with Connect2Marketing, you have access to Scotland’s most accomplished marketing expertise.

Our Expertise

With over 30 years of experience in strategic marketing consulting, we have worked with organisations of all sizes and across various industries. We have a deep understanding of what makes a marketing plan successful, especially for small and medium-sized enterprises (SMEs). Our core belief is that marketing plans rarely work without appropriate human resources, a factor we’ve identified from reviewing countless business and marketing plans.

Our role is to help you navigate the complexities of marketing, whether it’s understanding customer insights, optimising your sales channels, or developing a brand that resonates with your target audience. We offer expertise in every aspect of marketing – from revenue generation to product positioning and everything in between.

1. Marketing Consultancy

We believe in empowering businesses through knowledge. Our marketing training courses are designed for business professionals looking to deepen their understanding of marketing principles and best practices. These courses cover everything from strategy development to execution, ensuring that your team has the skills and knowledge to make your marketing plan work.

2. Marketing Mentoring

Marketing can often be a complex and overwhelming field, especially for businesses that are just starting or are in the process of scaling. That’s where our Marketing Mentoring service comes in. We provide hands-on guidance to help businesses understand the critical factors for marketing success. We work with you to implement the right strategies, designed specifically for SMEs, ensuring that your marketing plan not only works but delivers tangible results.

Marketing for SMEs – Strategies That Work

We understand the unique challenges that SMEs face when it comes to marketing. Unlike large corporations, small and medium-sized businesses often have limited resources and budgets, which makes it even more crucial to have a marketing plan that works efficiently.

At Connect2Marketing, we specialise in developing marketing strategies for SMEs that are both practical and effective. Whether it’s increasing your customer base, improving brand awareness, or expanding into new markets, we have the expertise to guide you through each step. Our approach focuses on maximising your resources and ensuring that every marketing activity contributes to your overall business growth.

Making Your Marketing Plan Work

Having worked with over 500 organisations, we know that a marketing plan is only as good as its implementation. That’s why we not only help you develop the plan but also work with you to ensure that it is executed effectively. Our hands-on support ensures that your business gets the most out of its marketing efforts, delivering results that drive revenue and business growth.

Critical Factors for Success:

• Ensuring your marketing plan is backed by adequate human resources
• Understanding your customer’s needs and pain points
• Implementing strategies that align with your business goals
• Regularly reviewing and adjusting your marketing tactics based on performance data

At Connect2Marketing, we are passionate about driving business growth and crafting effective marketing strategies tailored to the unique needs of our clients. Led by industry expert Keith Farrell, our firm has built a reputation for delivering successful campaigns and consulting services to businesses across Scotland and the UK. We specialise in offering high-level marketing solutions that empower organisations, from small local companies to renowned blue-chip corporations, to elevate their brand presence, improve customer engagement, and increase revenue.

As a leading marketing consultancy based in Scotland, we have extensive experience working with some of the biggest names in various industries. Our proven track record and commitment to results make us the ideal partner for businesses seeking professional marketing expertise. Whether you’re looking to transform your digital marketing strategy, boost your brand awareness, or break into new markets, Connect2Marketing is here to help you every step of the way.

1. Digital Marketing Consulting

In today’s digital age, a strong online presence is essential for success. Our digital marketing experts specialise in creating tailored strategies that increase your brand’s visibility, attract the right audience, and generate leads. We focus on:

• Search Engine Optimisation (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Email Marketing Campaigns
• Content Marketing

4. Brand Strategy and Development

Your brand is more than just a logo – it’s the heart and soul of your business. Our branding experts will help you define and develop a compelling brand identity that resonates with your target audience and sets you apart from the competition. This includes:

• Brand Positioning
• Visual Identity Design
• Messaging and Voice
• Customer Experience Mapping

2. Market Research and Insights

Understanding your market is key to making informed business decisions. We conduct thorough market research to provide you with valuable insights into consumer behaviour, competitive analysis, and emerging trends. Our market research services include:

• Consumer Surveys and Focus Groups
• Competitive Benchmarking
• Data Analysis and Reporting
• Trend Identification

5. Corporate Communications

Effective communication is critical for building and maintaining relationships with stakeholders. Our team will help you develop corporate communication strategies that enhance your public image, manage crises, and ensure your message is consistently delivered across all channels.

3. Content Creation and Management

Content is a powerful tool for engaging with your audience and building trust. We create high-quality, relevant content that speaks directly to your target audience, helping you establish authority in your industry. Our content services include:

• Blog Writing and Article Creation
• Video Production and Visual Content
• Social Media Content and Management
• Whitepapers, Ebooks, and Case Studies

6. Campaign Planning and Execution

Whether you’re launching a new product, entering a new market, or promoting a special event, our campaign planning services will ensure that every aspect of your campaign is meticulously planned and executed for maximum impact. We take care of:

• Strategic Planning and Target Setting
• Multi-channel Campaign Execution
• Monitoring and Analytics
• Optimisation for Future Campaigns

1. Discovery Phase: We begin by conducting a comprehensive review of your business, industry, and target market. This includes an in-depth analysis of your current marketing efforts and identifying key areas for improvement.
2. Strategy Development: Based on our findings, we create a tailored marketing strategy that aligns with your business goals. We outline clear objectives, target audiences, and key tactics to ensure that your strategy is focused and effective.
3. Implementation: Our team of marketing consultants will work with you to implement the strategy, using the latest tools and technologies to optimise performance across all channels.
4. Monitoring and Reporting: We continuously monitor the performance of your marketing campaigns and provide detailed reports that highlight key metrics and outcomes. This allows us to adjust the strategy as needed to maximise your results.